On July 16, 2008, the China Internet Network Information Center (CNNIC) formally started the action entitled From China to the World—Global Upgrading Action of Chinese Domain Names in Beijing, guiding users to smoothly realize the upgrading action towards the .中国 age. Leaders from the related departments concerned attended this action briefing. This global upgrading action of Chinese domain name was held against the backdrop that .中国 will be formally launched into the global Internet in 2009.
For example, the 北京大学.cn registered by Peking University will automatically acquire 北京大学.中国. After the Chinese domain names are formally put into use, this domain name will be upgraded into the Chinese Domain Name global root domain name registration database and become one of the first groups of global registration users of Chinese Domain Names. At that time, netizens can have direct access to the website of Peking University when they put in 北京大学.中国 in their browsers, just like putting in 北京大学.CN or pku.edu.cn now.
In non-English speaking countries, the inconvenience of language use for netizens of various countries when they visit the Internet has led to obvious limitation to the wider application of the Internet. Because in Chinese domain names, full Chinese can be used for the website name of an enterprise, such names can meet the language habit of Chinese, satisfy the needs of global Chinese for promoting their brands and rapidly acquiring information, and facilitate enterprises’ competition on the Internet.
The announcement on the Chinese domain name system stipulates that 中国 is a top-level domain name representing China on the global Internet. According to the resolution of the latest Internet Corporation for Assigned Names and Numbers (ICANN), in 2009, 中国 will be written into the global root domain name system so as to be directly accessed by global Internet users. In this global upgrading action of Chinese domain names, all the registration users of “中文.CN” will automatically acquire corresponding 中文.中国 domain names, which will be the first of its kind in the world.
At present, all the mainstream browsers support the direct analysis of 中文.CN domain names. After .中国 is written into the global root domain name system, the Chinese country code top-level domain .中国 can also be put into browsers for the direct access to the websites. This means that so long as netizens directly put in 长虹.中国 or 一汽.中国, they can reach the website of the corresponding enterprise.
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